A recent Gallup Poll shows that most Americans say they are offended by sex, violence, and profanity on television, and believe the entertainment industry should take corrective measures. The poll was conducted Feb. 6-8 and finds 75% of Americans saying the entertainment industry should make a serious effort to reduce the amount of sex and violence in its movies, television shows, and music, while 24% say this isn't necessary. This is actually lower than what Gallup found in 1995, when 83% of Americans said the entertainment industry needed to make a serious effort. A closer look at the data suggests this shift in the past decade could be due to increasingly tolerant views among younger Americans. While those aged 50 and older today show little difference in their views on this question compared with those similar in age in 1995, those under age 50 today -- especially those between the ages of 18 and 29 -- are less likely to believe the entertainment industry should take corrective action than did Americans of similar ages nearly a decade ago. Now, less than half (47%) of 18- to 29-year-olds believe the entertainment industry has an obligation to reduce sex and violence in its movies, television shows, and music.