Sex on TV 3: Content and Context
Kaiser Family Foundation

While the amount of sex on television remains high, TV sex is more likely than in previous years to include some reference to "safer sex" issues such as waiting to have sex, using protection, or the possible consequences of unprotected sex. According to the study, one in four (26%) shows with talk about or depictions of sexual intercourse also included some reference to a safer sex issue, nearly double the rate found four years ago (14%). Among shows with sexual content involving teen characters, one in three (34%) included a safer sex reference, again nearly double the rate found four years ago (18%). And in a special analysis of the top-20 shows among teen viewers, nearly half (45%) of the episodes that included a reference to sexual intercourse also included a reference to a safer sex topic.


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