Members of the motion picture, music recording, and electronic game industries routinely target children under 17 as the audience for movies, music, and games that they themselves acknowledge are inappropriate for children or warrant parental caution due to their level of violent content. The motion picture industry and the music recording industry take the position that targeting children is consistent with their rating and labeling programs; the game industry does make targeting children a violation of its self-regulatory code, but violations are widespread. The Commission believes that by targeting children when marketing these products, the entertainment industries undermine their own programs and limit the effectiveness of the parental review upon which these programs are based. Moreover, most retailers make little effort to restrict childrenfs access to these products with violent content.